>:(
(CNN)Color no one surprised: These days, even a new crayon name draws criticism.
Crayola announced the name of a new blue crayon this week: "Bluetiful," which beat out four other names with 40% of the vote in an online naming contest launched in July.
But critics say the name will teach children a nonword. It prompted a hue and cry (pun intended) on Twitter.
"Of thousands Eng & foreign words for new blue hue, @Crayola mangles real word, fails at teaching kids color name AND spelling," wrote one user.
Oy.
Damn you, Binney and Smith!
Suck it up, cupcakes.
At least they didn't choose Bluey McBlueface. :D